Team

Built by experienced founders and B2B SaaS operators

The MessageWorks founding team combines enterprise data strategy, AI-for-marketing, financial discipline, and deep product engineering—so we can see around corners for our customers and execute on what matters, from vision to day-to-day delivery.
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Marshall Lincoln

Chief Executive Officer

Serhii Onenko

Chief Technical Officer

Mike Reinhart

Chief Marketing Officer

Venkat Nagaswamy

Chief AI Officer

Founding leadership

MessageWorks is led by founders who’ve built and scaled B2B software companies from multiple angles—data and analytics, AI-driven marketing, GTM leadership and product. They’ve shipped global platforms, guided startups through growth and exits, and know how to turn a strong vision into reliable execution.

Marshall Lincoln

Chief Executive Officer
Marshall is a data and AI operator with 10+ years leading analytics, data science, and GTM transformation inside complex, scaled organizations. He’s built data platforms and high-performing teams from the ground up—moving from strategy and stakeholder alignment to production delivery, adoption, and measurable business impact. He also brings deep, practical AI expertise: he co-authored a CSFI paper on AI risk in financial services cited in major policy and industry research, and created Fluent in AI to help executives make sound AI decisions and partner effectively with technical teams.

Built global analytics and data platforms from zero, including the teams, technology, and operating model to run them at scale

10+ years leading analytics, data science, and GTM transformation in scaled B2B environments

Led enterprise-wide data and GTM transformations—aligning exec stakeholders, enabling data-driven decisions, and improving business strategy and operating efficiency

Co-authored a CSFI paper on AI risk in financial services—cited in research presented to the Bank of England, EU Parliament, and WEF—and created Fluent in AI to help leaders adopt AI with rigor and confidence

Serhii Onenko

Chief Technical Officer
Serhii is a prior founder and Chief Technologist with full end-to-end product ownership, and a Senior Software Engineer at Cityblock, a Google-backed healthcare initiative. He has a proven track record of taking products from inception to scalable, revenue-generating platforms, and is a full-stack engineer recognized as a Toptal “Top 3%” vetted expert. His experience includes building and scaling production systems at Cityblock, NewMotion (Shell Recharge), and IDMC B.V., with deep expertise in modern web architecture, TypeScript, tRPC, APIs, and the design of scalable, fault-tolerant applications.

Prior founder and chief technologist.

Full-stack developer, vetted “Top 3%” Toptal expert

Senior software engineer of CityBlock, a Google health care initiative.

Built and scaled apps at Cityblock and NewMotion (Shell Recharge) & IDMC B.V

Has taken products from inception to mature, revenue-generating systems.

Expert in modern web architecture, Typescript, TRPC, APIs, and scalable, fault-tolerant applications

Mike Reinhart

Chief Marketing Officer
Mike brings decades of experience leading product, marketing, and go-to-market efforts across high-tech and emerging technology companies, spanning telecom, datacom, SaaS, DevSecOps, and security and compliance. He has held senior executive and leadership roles across operations, sales, sales engineering, product management, and corporate marketing, most recently driving product marketing and overall marketing strategy for startups that have successfully exited. Mike has deep experience defining and launching new product categories, scaling global go-to-market motions, and positioning companies for strong market adoption and analyst recognition.

Emerging and new technology category strategist

Leader in global sales, sales engineering, channel, and service-provider enablement

Global product and marketing leader from early-stage startups to large enterprises

Expert in analyst relations and strategic partnerships (Gartner, Forrester, IDC, Frost & Sullivan)

Venkat Nagaswamy

Chief AI Officer
Venkat has spent more than two decades at the intersection of AI and B2B SaaS growth. He has served as CRO at Splashtop, EVP/CMO at Mitel, and CEO at Mariana, an AI-for-marketing company acquired by 8x8. A pioneer in applying AI to marketing, he has founded and successfully exited two startups and brings deep GTM, growth, and leadership expertise to MessageWorks.

Has founded and successfully exited two startups

Pioneer in AI for marketing with 20+ years in B2B SaaS

CRO at Splashtop; former EVP/CMO at Mitel; CEO at Mariana (acquired by 8x8)

Brings deep GTM, growth, and leadership experience

Why this team

Data

& AI

Together, the founding team has scaled and exited startups, built global data platforms, driven AI-powered marketing and GTM at established B2B SaaS companies, and shipped production-grade software in high-stakes environments. That mix of vision, domain insight, and hands-on execution is what we’re bringing to MessageWorks—and to every customer who chooses to build on us.

GTM

& Marketing

Product

& Engineering

Operations

Built for ambitious teams - and built to last

If you’re betting your positioning, content, and GTM workflows on MessageWorks, you’re betting on a team that knows your world and has a track record of turning ambitious plans into results.

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